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Author Berger, Jonah.
Title Contagious / Jonah Berger.
Publisher London : Simon & Schuster, 2014.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.153 B4  4 WEEK LOAN  DUE 10-05-21

Descript 1 volume ; 20 cm
Content text
Media unmediated
Carrier volume
Note Originally published: 2013.
ISBN 9781471111709 (pbk.)
Click on the terms below to find similar items in the catalogue
Author Berger, Jonah.
Subject New products.
Consumer behaviour.
Popularity -- Economic aspects.
Word-of-mouth advertising.
Viral marketing.
Descript 1 volume ; 20 cm
Content text
Media unmediated
Carrier volume
Note Originally published: 2013.
ISBN 9781471111709 (pbk.)
Author Berger, Jonah.
Subject New products.
Consumer behaviour.
Popularity -- Economic aspects.
Word-of-mouth advertising.
Viral marketing.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.153 B4  4 WEEK LOAN  DUE 10-05-21

Subject New products.
Consumer behaviour.
Popularity -- Economic aspects.
Word-of-mouth advertising.
Viral marketing.
Descript 1 volume ; 20 cm
Content text
Media unmediated
Carrier volume
Note Originally published: 2013.
ISBN 9781471111709 (pbk.)

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