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Title Brand management in emerging markets : theories and practices / [edited by] Cheng Lu Wang, Jiaxun He.
Publisher Hershey, PA : Business Science Reference, [2014]


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415.15 B8  8 WEEK LOAN  AVAILABLE

Descript xxi, 331 pages : illustrations ; 29 cm.
Content text txt
Media unmediated n
Carrier volume nc
ISBN 9781466662421
1466662425
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Series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subject Product management -- Developing countries.
Brand choice -- Developing countries.
Branding (Marketing) -- Developing countries.
Marketing -- Developing countries.
Alt author Wang, Chenglu.
He, Jiaxun, 1969-
Descript xxi, 331 pages : illustrations ; 29 cm.
Content text txt
Media unmediated n
Carrier volume nc
ISBN 9781466662421
1466662425
Series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subject Product management -- Developing countries.
Brand choice -- Developing countries.
Branding (Marketing) -- Developing countries.
Marketing -- Developing countries.
Alt author Wang, Chenglu.
He, Jiaxun, 1969-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5415.15 B8  8 WEEK LOAN  AVAILABLE

Subject Product management -- Developing countries.
Brand choice -- Developing countries.
Branding (Marketing) -- Developing countries.
Marketing -- Developing countries.
Descript xxi, 331 pages : illustrations ; 29 cm.
Content text txt
Media unmediated n
Carrier volume nc
Alt author Wang, Chenglu.
He, Jiaxun, 1969-
ISBN 9781466662421
1466662425

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