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BJL CLASSMARK
KDL CLASSMARK
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Record:
Title
Beyond branding : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.
Publication Info
London : Kogan Page, c2003.
Location/Availability
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 B5
8 WEEK LOAN
AVAILABLE
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Descript
236p.
ISBN
0749443995
0749441151
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Subject
Brand name products.
Business names.
Integrity.
Business ethics.
Alt author
Ind, Nicholas.
Descript
236p.
ISBN
0749443995
0749441151
Subject
Brand name products.
Business names.
Integrity.
Business ethics.
Alt author
Ind, Nicholas.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 B5
8 WEEK LOAN
AVAILABLE
Subject
Brand name products.
Business names.
Integrity.
Business ethics.
Descript
236p.
Alt author
Ind, Nicholas.
ISBN
0749443995
0749441151
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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