LEADER 00000cam 2200301 a 4500
001 99014275815
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008 071101s2008 mau b 001 0 eng d
020 9780071263917|q(international ed : pbk.)
020 0071263918|q(international ed : pbk.)
035 (Uk)014275815
040 StDuBDS|beng|cStDuBDS|dUk
049 |jCU|k99014275815|lb|m+
050 4 HF 5415.13 W1
082 04 658.802|222
100 1 Walker, Orville C.
245 10 Marketing strategy :|ba decision-focused approach /
|cOrville C. Walker, Jr., John W. Mullins.
250 6th ed.
260 New York ;|aLondon :|bMcGraw-Hill,|c2008.
300 346p.
650 0 Marketing|xManagement.
650 0 Strategic planning.
700 1 Mullins, John W.|q(John Walker)
