LEADER 00000nam 22002778a 4500
001 99014845624
003 UkLCURL
008 081201s2009 enk 000 0 eng d
020 9781405158398|q(pbk.)
020 1405158395|q(pbk.)
035 (Uk)014845624
040 StDuBDS|beng|cStDuBDS
049 |jCU|k99014845624|lb|m-
050 4 HF 5439 B67 W2
082 04 659.14|222
100 1 Warner, Charles,|d1932-
245 10 Media selling :|btelevison, print, internet, radio /
|cCharles Warner.
250 4th ed.
260 Chichester :|bWiley-Blackwell,|c2009.
300 600p.
650 0 Broadcast advertising.
650 0 Internet advertising.
650 0 Advertising media planning.
