LEADER 00000nam 2200301 4500
001 DAW13020566
008 090727s2010 nyua b 001 0 eng
020 0814731945
020 9780814731949
020 0814731953
020 9780814731956
040 StDuBDS|beng|cStDuBDS|dUk
050 00 PN1992.8.A32|bG73 2010
082 00 659.19302234|222
100 1 Gray, Jonathan|q(Jonathan Alan)
245 10 Show sold separately :|bpromos, spoilers, and other media
paratexts /|cJonathan Gray.
260 New York :|bNew York University Press,|c2010.
300 xi, 247 p. :|bill. ;|c24 cm.
650 0 Advertising|xTelevision programs|xSocial aspects.
650 0 Advertising|xMotion pictures|xSocial aspects.
650 0 Television programs|xMarketing|xSocial aspects.
650 0 Motion pictures|xMarketing|xSocial aspects.
650 0 Paratext.
650 0 Intertextuality.
650 0 Mass media and culture.
