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159 results found. sorted by date .

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KEYWORDS (1-50 of 159)

1 Mark		Research handbook on brand co-creation theory, practice and ethical implications Cheltenham : Edward Elgar Publishing, 2022. Access this resource online	2022 EBOOKS

2 Mark		Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19 Kahn, Barbara E., author. Philadelphia : University of Pennsylvania Press, [2021] Access this resource online	2021 EBOOKS

Mark

Strategic brand management : building, measuring, and managing brand equity.
Keller, Kevin Lane, 1956- author.
Harlow, England : Pearson, [2020]

2020
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HD69.B7 K45	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HD69.B7 K45	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HD69.B7 K45	4 WEEK LOAN	AVAILABLE

Mark

Brand protection in the online world : a comprehensive guide
Barnett, David N.
London : KoganPage, 2017.

2017
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 2nd Floor	K1568 .B367 2017	8 WEEK LOAN	AVAILABLE
BJL 2nd Floor	K1568 .B367 2017	8 WEEK LOAN	AVAILABLE

5 Mark		Creating a sustainable brand : a guide to growing the sustainability top line Campher, Henk, author. London : Routledge, 2017. Access this resource online	2017 EBOOKS

6 Mark		Girlhood on Disney Channel : branding, celebrity, and femininity Blue, Morgan Genevieve, New York : Routledge, 2017. Access this resource online	2017 EBOOKS

7 Mark		Redskins : insult and brand King, C. Richard, 1968- Lincoln : University of Nebraska Press, [2016] Access this resource online	2016 EBOOKS

8 Mark		Faked in China : nation branding, counterfeit culture, and globalization Yang, Fan, 1977- Bloomington, Indiana : Indiana University Press, [2016] Access this resource online	2016 EBOOKS

9 Mark		Branding for the public sector : creating, building and managing brands people will value Temporal, Paul, author. Chichester, West Sussex : Wiley, 2015. Access this resource online	2015 EBOOKS

Mark

Advertising & promotion.
Hackley, Christopher E.
London : SAGE Publications Ltd, 2015.

2015
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5823 H1	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5823 H1	8 WEEK LOAN	AVAILABLE

11 Mark		Brand psychology : consumer perceptions, corporate reputations Gabay, J. Jonathan. London : KoganPage, 2015. Access this resource online	2015 EBOOKS

12 Mark		Campaigns that shook the world the evolution of public relations Rogers, Danny, author. London : KoganPage, 2015. Access this resource online	2015 EBOOKS

13 Mark		Paid attention : innovative advertising for a digital world Yakob, Faris. Philadelphia, PA : Kogan Page, 2015. Access this resource online	2015 EBOOKS

14 Mark		Origination : the geographies of brands and branding Pike, Andy, 1968- author. Chichester, West Sussex : Wiley Blackwell, 2015. Access this resource online	2015 EBOOKS

Mark

Project branding : using marketing to win the hearts and minds of stakeholders.
Taylor, Peter, 1957-
[Minnetonka, Minn. ] : RMC Publications, 2014.

2014
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.1255 T2	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.1255 T2	8 WEEK LOAN	AVAILABLE

Mark

Brand management in emerging markets : theories and practices

Hershey, PA : Business Science Reference, [2014]

2014
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	q HF 5415.15 B8	8 WEEK LOAN	AVAILABLE

17 Mark		Strategic brand engagement : using HR and marketing to connect your brand customers, channel partner Fisher, John G. London ; Philadelphia, PA : Kogan Page, 2014. Access this resource online	2014 EBOOKS

Mark

Religion as brands : new perspectives on the marketization of religion and spirituality

Farnham : Ashgate, [2014]

2014
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HB 72 R3	8 WEEK LOAN	AVAILABLE

Mark

Tweening the girl : the crystallization of the tween market
Coulter, Natalie, 1971-
New York : Peter Lang, 2014.

2014
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HC 79 C6 C8	8 WEEK LOAN	AVAILABLE

Mark

The advertising effect : how to change behaviour
Ferrier, Adam, author.
South Melbourne, Victoria, Australia : Oxford University Press, 2014.

2014
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF5822 .F47 2014	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HF5822 .F47 2014	4 WEEK LOAN	AVAILABLE

Mark

Digital branding : a complete step-by-step guide to strategy, tactics and measurement
Rowles, Daniel.
London : KoganPage, 2014.

2014
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF 5415.1265 R8	4 WEEK LOAN	AVAILABLE

Mark

Patents, trade marks and design rights : groundless threats : a consultation paper.
Great Britain. Law Commission.
[Norwich] : The Stationery Office Ltd., c2013.

c2013
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 2nd Floor	q K 1 L41 P9(212)	8 WEEK LOAN	AVAILABLE

Mark

Tribal marketing, tribal branding : an expert guide to the brand co-creation process
Richardson, Brendan, author.
New York : Palgrave Macmillan, 2013.

2013
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF 5415 R5	4 WEEK LOAN	AVAILABLE

24 Mark		Tribal marketing, tribal branding : an expert guide to the brand co-creation process Richardson, Brendan. New York : Palgrave Macmillan, 2013. Access this resource online	2013 EBOOKS

25 Mark		Lifestyle brands a guide to aspirational marketing Saviolo, Stefania. Basingstoke : Palgrave Macmillan, 2013. Access this resource online	2013 EBOOKS

26 Mark		The professional's guide to business development : how to win business in the professional services Newton, Stephen. London : Kogan Page, c2013 . Access this resource online	c2013 EBOOKS

Mark

Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane, 1956-
Boston, [Mass.] ; London : Pearson, c2013.

c2013
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HD 69 B7 K2	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HD 69 B7 K2	4 WEEK LOAN	AVAILABLE

Mark

Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina.
Hoboken, N.J. : Wiley, 2013.

2013
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	q HD 69 B7 W5	4 WEEK LOAN	DUE 07-05-24

Mark

Strategic brand management : a European perspective
Keller, Kevin Lane, 1956-
Harlow ; New York : Financial Times/Prentice Hall, c2012.

c2012
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HD 69 B7 K2	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HD 69 B7 K2	8 WEEK LOAN	AVAILABLE

30 Mark		Buying Into Brand Marketing: Shaping Your Perceptions Chicago, IL : Learning Seed, 2012. Access this resource online	2012 VIDEO STREAM

Mark

Brandstorm : surviving and thriving in the consumer-led marketplace
Nickles, Elizabeth.
New York ; Basingstoke : Palgrave Macmillan, 2012.

2012
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.1255 N6	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.1255 N6	8 WEEK LOAN	AVAILABLE

32 Mark		The new strategic brand management : advanced insights and strategic thinking Kapferer, Jean-Noël. London ; Philadelphia : Kogan Page, 2012. Access this resource online	2012 EBOOKS

Mark

Unconscious branding : how neuroscience can empower (and inspire) marketing
Van Praet, Douglas.
Basingstoke : Palgrave Macmillan, 2012.

2012
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF 5415.32 V2	4 WEEK LOAN	AVAILABLE

34 Mark		Strategic brand management a European perspective Keller, Kevin Lane, 1956- Harlow : Financial Times Prentice Hall, 2012. Access this resource online	2012 EBOOKS

35 Mark		The consumer mind : brand perception and the implication for marketers Martinez, Pepe, 1960- London : Kogan Page, 2012. Access this resource online	2012 EBOOKS

36 Mark		Fashion brands branding style from Armani to Zara Tungate, Mark, 1967- London : Kogan Page, 2012. Access this resource online	2012 EBOOKS

Mark

Marketing semiotics : signs, strategies, and brand value
Oswald, Laura.
Oxford : Oxford University Press, 2012.

2012
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Teaching Reserve	658.802 OSW	UNTIL CLOSING	ASK at the Reading Room

Mark

The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends,
Metz, Adam.
New York : McGraw-Hill Professional, 2011.

2011
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.5 M5	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.5 M5	8 WEEK LOAN	AVAILABLE

Mark

We first : how brands and consumers use social media to build a better world
Mainwaring, Simon.
New York ; Basingstoke : Palgrave Macmillan, 2011.

2011
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HD 60 M2	8 WEEK LOAN	AVAILABLE

Mark

Retail marketing and branding : a definitive guide to maximizing ROI
Perrey, Jesko.
Chichester, West Sussex : Wiley, c2011.

c2011
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5415.1255 P4	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5415.1255 P4	8 WEEK LOAN	AVAILABLE

41 Mark		Creating powerful brands. De Chernatony, L. (Leslie) Oxford : Butterworth-Heinemann, 2011. Access this resource online	2011 EBOOKS

42 Mark		Corporate reputation : managing opportunities and threats Farnham : Gower, 2011. Access this resource online	2011 EBOOKS

Mark

Creating powerful brands.
De Chernatony, Leslie.
Oxford : Butterworth-Heinemann, 2011.

2011
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Teaching Reserve	658.827 CHE	UNTIL CLOSING	ASK at the Reading Room

Mark

Managing brands : a contemporary perspective
Laforet, Sylvie.
Maidenhead, Berks. : McGraw-Hill Higher Education, c2010.

c2010
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HD 69 B7 L1	8 WEEK LOAN	AVAILABLE

Mark

Competitive success : how branding adds value.
Davis, John, 1960 February 17-
Chichester : Wiley, 2010.

2010
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HD 69 B7 D2	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HD 69 B7 D2	8 WEEK LOAN	AVAILABLE

Mark

Brand sense : sensory secrets behind the stuff we buy
Lindström, Martin, 1970-
London : Kogan Page, 2010.

2010
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HD 69 B7 L7	4 WEEK LOAN	AVAILABLE

Mark

Advertising and promotion : an integrated marketing communications approach
Hackley, Christopher E.
London : Sage, 2010.

2010
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL 5th Floor	HF 5823 H1	8 WEEK LOAN	AVAILABLE
BJL 5th Floor	HF 5823 H1	8 WEEK LOAN	AVAILABLE

Mark

What is branding?
Healey, Matthew.
Crans-Près-Céligny ; Hove : RotoVision, 2010.

2010
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HD 69 B7 H4	4 WEEK LOAN	AVAILABLE

Mark

Cultural strategy : using innovative ideologies to build breakthrough brands
Holt, Douglas B., author.
Oxford, United Kingdom : Oxford University Press, 2010.

2010
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF5415.1255 .H65 2010	4 WEEK LOAN	AVAILABLE

Mark

No logo : no space, no choice, no jobs
Klein, Naomi, 1970- author.
London : Fourth Estate, 2010.

2010
BOOK

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HD 2755.5 K6	4 WEEK LOAN	AVAILABLE

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