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Author Davis, Aeron.
Title Promotional cultures : the rise and spread of advertising, public relations, marketing and branding / by Aeron Davis.
Publisher Cambridge : Polity, 2013.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  P 94.6 D2  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  P 94.6 D2  4 WEEK LOAN  AVAILABLE
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Descript xi, 247 pages ; 24 cm
Content text
Media unmediated
Carrier volume
ISBN 9780745639833 (pbk.)
9780745639826 (hbk.)
 Click on the terms below to find similar items in the catalogue
Author Davis, Aeron.
Subject Communication and culture.
Communication and culture -- Case studies.
Mass media and culture.
Advertising -- Social aspects.
Public relations.
Marketing -- Social aspects.
Descript xi, 247 pages ; 24 cm
Content text
Media unmediated
Carrier volume
ISBN 9780745639833 (pbk.)
9780745639826 (hbk.)
Author Davis, Aeron.
Subject Communication and culture.
Communication and culture -- Case studies.
Mass media and culture.
Advertising -- Social aspects.
Public relations.
Marketing -- Social aspects.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  P 94.6 D2  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  P 94.6 D2  4 WEEK LOAN  AVAILABLE

Subject Communication and culture.
Communication and culture -- Case studies.
Mass media and culture.
Advertising -- Social aspects.
Public relations.
Marketing -- Social aspects.
Descript xi, 247 pages ; 24 cm
Content text
Media unmediated
Carrier volume
ISBN 9780745639833 (pbk.)
9780745639826 (hbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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