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Author	Barker, Melissa S.
Title	Social media marketing : a strategic approach.
Publication Info	Australia : Cengage Learning, [2017]
Edition	Second edition / Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay.

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF 5415.1265 B2	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HF 5415.1265 B2	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HF 5415.1265 B2	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HF 5415.1265 B2	4 WEEK LOAN	AVAILABLE

2 copies being processed for BJL.

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Descript	330 pages : illustrations (colour) ; 28 cm
Edition	Second edition / Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay.
Note	Previous edition: 2013.
Contents	1. The Role of Social Media Marketing. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for SMM. 5. Social Media Platforms and Social Networking Sites. 6. Micro blogging. 7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars. 8. Video Marketing. 9. Marketing on Photo Sharing Sites. 10. Discussion, News, Social Bookmarking, and Q&A sites. 11. Content Marketing: Publishing Articles, White Papers, and E-books. 12. Mobile Marketing on Social Networks. 13. Social Media Monitoring. 14. Tools for Managing the Social Media Marketing Effort. 15. Social Media Marketing Plan. Appendix: XYZ Coffee Company Social Media Marketing Plan.
ISBN	9781305502758 (pbk.) :

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Descript	330 pages : illustrations (colour) ; 28 cm
Edition	Second edition / Melissa S. Barker, Donald I. Barker, Nicolas F. Bormann, Mary Lou Roberts, Debra Zahay.
Note	Previous edition: 2013.
Contents	1. The Role of Social Media Marketing. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for SMM. 5. Social Media Platforms and Social Networking Sites. 6. Micro blogging. 7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars. 8. Video Marketing. 9. Marketing on Photo Sharing Sites. 10. Discussion, News, Social Bookmarking, and Q&A sites. 11. Content Marketing: Publishing Articles, White Papers, and E-books. 12. Mobile Marketing on Social Networks. 13. Social Media Monitoring. 14. Tools for Managing the Social Media Marketing Effort. 15. Social Media Marketing Plan. Appendix: XYZ Coffee Company Social Media Marketing Plan.
ISBN	9781305502758 (pbk.) :

LOCATION	SHELVED AT	LOAN TYPE	STATUS
BJL Reading Room 1st floor HDC	HF 5415.1265 B2	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HF 5415.1265 B2	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HF 5415.1265 B2	4 WEEK LOAN	AVAILABLE
BJL Reading Room 1st floor HDC	HF 5415.1265 B2	4 WEEK LOAN	AVAILABLE

2 copies being processed for BJL.

Subject	Viral marketing.
	Social media.
Descript	330 pages : illustrations (colour) ; 28 cm
Note	Previous edition: 2013.
Contents	1. The Role of Social Media Marketing. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for SMM. 5. Social Media Platforms and Social Networking Sites. 6. Micro blogging. 7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars. 8. Video Marketing. 9. Marketing on Photo Sharing Sites. 10. Discussion, News, Social Bookmarking, and Q&A sites. 11. Content Marketing: Publishing Articles, White Papers, and E-books. 12. Mobile Marketing on Social Networks. 13. Social Media Monitoring. 14. Tools for Managing the Social Media Marketing Effort. 15. Social Media Marketing Plan. Appendix: XYZ Coffee Company Social Media Marketing Plan.
Alt author	Barker, Donald, 1953-
	Bormann, Nicholas F.
	Roberts, Mary Lou.
	Zahay, Debra L.
ISBN	9781305502758 (pbk.) :

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