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Author Scott, David Meerman.
Title The new rules of marketing & PR [electronic resource] : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Publication Info Hoboken : Wiley, 2013.
Edition 4th edition



Descript 1 online resource (465 p.)
Edition 4th edition
Note Description based upon print version of record.
325 annual accesses. UkHlHU
ISBN 9781118711071
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Author Scott, David Meerman.
Subject Advertising.
Internet advertising.
Internet marketing.
Public relations.
Descript 1 online resource (465 p.)
Edition 4th edition
Note Description based upon print version of record.
325 annual accesses. UkHlHU
ISBN 9781118711071
Author Scott, David Meerman.
Subject Advertising.
Internet advertising.
Internet marketing.
Public relations.

Subject Advertising.
Internet advertising.
Internet marketing.
Public relations.
Descript 1 online resource (465 p.)
Note Description based upon print version of record.
325 annual accesses. UkHlHU
ISBN 9781118711071

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