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Record:
Author
Smith, P. R. (Paul Russell), 1957-
Title
Marketing communications [electronic resource] : integrating offline and online with
social
media / PR Smith & Ze Zook.
Publication Info
London : Kogan Page, 2011.
Edition
5th ed.
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Descript
xviii, 483 p.
Edition
5th ed.
Note
400 annual accesses. UkHlHU
ISBN
9780749461942
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Author
Smith, P. R. (Paul Russell), 1957-
Subject
Communication in
marketing.
Alt author
Zook, Ze.
Descript
xviii, 483 p.
Edition
5th ed.
Note
400 annual accesses. UkHlHU
ISBN
9780749461942
Author
Smith, P. R. (Paul Russell), 1957-
Subject
Communication in
marketing.
Alt author
Zook, Ze.
Subject
Communication in
marketing.
Descript
xviii, 483 p.
Note
400 annual accesses. UkHlHU
Alt author
Zook, Ze.
ISBN
9780749461942
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