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Title Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al.].
Publication Info New York : McGraw-Hill Education, 2005.
Edition 5th ed.


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Descript 346p.
Edition 5th ed.
Note Previous ed.: 2002.
ISBN 0071116745
0013063804
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Subject Marketing -- Management.
Strategic planning.
Alt author Walker, Orville C.
Descript 346p.
Edition 5th ed.
Note Previous ed.: 2002.
ISBN 0071116745
0013063804
Subject Marketing -- Management.
Strategic planning.
Alt author Walker, Orville C.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.13 W1  4 WEEK LOAN  AVAILABLE

Subject Marketing -- Management.
Strategic planning.
Descript 346p.
Note Previous ed.: 2002.
Alt author Walker, Orville C.
ISBN 0071116745
0013063804
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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