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Author Hackley, Christopher E.
Title Advertising and promotion : an integrated marketing communications approach / Chris Hackley.
Alternative Title Advertising and promotion : communicating brands
Publication Info London : Sage, 2010.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 H1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 H1  8 WEEK LOAN  AVAILABLE

Descript 333p.
Edition 2nd ed.
Note Previous ed. published under title: Advertising and promotion : communicating brands. London : Sage, 2005.
ISBN 9781849201469 (pbk.)
9781849201452 (hbk.)
1849201455 (hbk.)
1849201463 (pbk.)
Click on the terms below to find similar items in the catalogue
Author Hackley, Christopher E.
Subject Advertising.
Advertising -- Social aspects.
Sales promotion.
Advertising -- Brand name products.
Alternative Title Advertising and promotion : communicating brands
Descript 333p.
Edition 2nd ed.
Note Previous ed. published under title: Advertising and promotion : communicating brands. London : Sage, 2005.
ISBN 9781849201469 (pbk.)
9781849201452 (hbk.)
1849201455 (hbk.)
1849201463 (pbk.)
Author Hackley, Christopher E.
Subject Advertising.
Advertising -- Social aspects.
Sales promotion.
Advertising -- Brand name products.
Alternative Title Advertising and promotion : communicating brands
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 H1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 H1  8 WEEK LOAN  AVAILABLE

Subject Advertising.
Advertising -- Social aspects.
Sales promotion.
Advertising -- Brand name products.
Descript 333p.
Note Previous ed. published under title: Advertising and promotion : communicating brands. London : Sage, 2005.
ISBN 9781849201469 (pbk.)
9781849201452 (hbk.)
1849201455 (hbk.)
1849201463 (pbk.)

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