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Author Arens, William F.
Title Contemporary advertising and integrated marketing communications.
Publication Info New York : McGraw-Hill Irwin, [2013]
Copyright date ©2013.
Edition 14th ed. / William F. Arens, Michael F. Weigold, Christian Arens.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5821 A6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5821 A6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5821 A6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5821 A6  8 WEEK LOAN  AVAILABLE

Descript xxxix, 722 pages : illustrations ; 28 cm.
Edition 14th ed. / William F. Arens, Michael F. Weigold, Christian Arens.
Note Previous ed.: 2011.
ISBN 9780071318389 (pbk.)
0071318380 (pbk.)
Click on the terms below to find similar items in the catalogue
Author Arens, William F.
Subject Advertising.
Alt author Weigold, Michael F., 1958-
Arens, Christian.
Descript xxxix, 722 pages : illustrations ; 28 cm.
Edition 14th ed. / William F. Arens, Michael F. Weigold, Christian Arens.
Note Previous ed.: 2011.
ISBN 9780071318389 (pbk.)
0071318380 (pbk.)
Author Arens, William F.
Subject Advertising.
Alt author Weigold, Michael F., 1958-
Arens, Christian.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5821 A6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5821 A6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5821 A6  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5821 A6  8 WEEK LOAN  AVAILABLE

Subject Advertising.
Descript xxxix, 722 pages : illustrations ; 28 cm.
Note Previous ed.: 2011.
Alt author Weigold, Michael F., 1958-
Arens, Christian.
ISBN 9780071318389 (pbk.)
0071318380 (pbk.)

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