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Title Advertising works 7 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1992 / edited and introduced by Chris Baker.
Publication Info Henley : NTC Publications, 1993.


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Descript 421p.
ISBN 1870562089
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Subject Advertising -- Great Britain -- Case studies.
Advertising campaigns.
Alt author Baker, Chris, FIPA.
Institute of Practitioners in Advertising.
Descript 421p.
ISBN 1870562089
Subject Advertising -- Great Britain -- Case studies.
Advertising campaigns.
Alt author Baker, Chris, FIPA.
Institute of Practitioners in Advertising.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE

Subject Advertising -- Great Britain -- Case studies.
Advertising campaigns.
Descript 421p.
Alt author Baker, Chris, FIPA.
Institute of Practitioners in Advertising.
ISBN 1870562089
Persistent link to this item
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