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Author Kotler, Philip, author.
Title Principles of marketing. [electronic resource].
Publisher Harlow, England : Pearson, [2024] 2024
©2024
Edition Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.
Global edition.


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Descript 1 online resource (xxv, 768 pages) : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Descript 20230328 In stock
Edition Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.
Global edition.
Note This edition also issued in print: 2023.
Previous edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021.
ISBN 9781292449333 (ebook)
 Click on the terms below to find similar items in the catalogue
Author Kotler, Philip, author.
Subject Marketing.
Alt author Armstrong, Gary (Gary M.), author.
Balasubramanian, Sridhar author.
Kotler, Philip. Principles of marketing. 18e.
Descript 1 online resource (xxv, 768 pages) : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Descript 20230328 In stock
Edition Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian.
Global edition.
Note This edition also issued in print: 2023.
Previous edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021.
ISBN 9781292449333 (ebook)
Author Kotler, Philip, author.
Subject Marketing.
Alt author Armstrong, Gary (Gary M.), author.
Balasubramanian, Sridhar author.
Kotler, Philip. Principles of marketing. 18e.

Subject Marketing.
Descript 1 online resource (xxv, 768 pages) : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Descript 20230328 In stock
Note This edition also issued in print: 2023.
Previous edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021.
Alt author Armstrong, Gary (Gary M.), author.
Balasubramanian, Sridhar author.
Kotler, Philip. Principles of marketing. 18e.
ISBN 9781292449333 (ebook)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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