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Title Revealing the corporation : perspectives on identity, image, reputation, corporate branding and corporate-level marketing : an anthology / selected and interpreted by John M.T. Balmer and Stephen A. Greyser.
Publication Info London : Routledge, 2003.


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 BJL 5th Floor  HD 2731 R4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 2731 R4  8 WEEK LOAN  AVAILABLE
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Descript 365p.
ISBN 041528421X
0415284201
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Subject Corporations.
Corporate image.
Business names.
Alt author Balmer, John M. T.
Greyser, Stephen A., 1935-
Descript 365p.
ISBN 041528421X
0415284201
Subject Corporations.
Corporate image.
Business names.
Alt author Balmer, John M. T.
Greyser, Stephen A., 1935-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 2731 R4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 2731 R4  8 WEEK LOAN  AVAILABLE

Subject Corporations.
Corporate image.
Business names.
Descript 365p.
Alt author Balmer, John M. T.
Greyser, Stephen A., 1935-
ISBN 041528421X
0415284201
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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