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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Kapferer, Jean-Noël.
Title
The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer and Vincent Bastien.
Publication Info
London ; Philadelphia : Kogan Page, c2009.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 K1
8 WEEK LOAN
AVAILABLE
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Descript
323p.
ISBN
9780749454777
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Author
Kapferer, Jean-Noël.
Subject
Luxuries -- Marketing.
Luxury goods industry.
Product management.
Brand name products.
Alt author
Bastien, Vincent.
Descript
323p.
ISBN
9780749454777
Author
Kapferer, Jean-Noël.
Subject
Luxuries -- Marketing.
Luxury goods industry.
Product management.
Brand name products.
Alt author
Bastien, Vincent.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HD 69 B7 K1
8 WEEK LOAN
AVAILABLE
Subject
Luxuries -- Marketing.
Luxury goods industry.
Product management.
Brand name products.
Descript
323p.
Alt author
Bastien, Vincent.
ISBN
9780749454777
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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