Descript |
1 online resource (256 p.) |
Contents |
Introduction; Ch 1 A postmodern and cultural approach to understanding the new tourist/consumer; Ch 2 The experiential approach; Ch 3 Understanding the quality of the experience; Ch 4 Co-construction in tourism service delivery; Ch 5 The complexity of satisfaction measurement; Ch 6 The service experiencescape; Ch 7 The influence of images in shaping the consumer experience; Ch 8 Authenticity and commodification; Ch 9 Using locals as ambassadors: how to create a true experience; Ch 10 Alternative methodologies for studying the tourism experience; Conclusion; References; Index |
Note |
400 annual accesses. UkHlHU |
ISBN |
9781908999474 (e-book) |
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9781908999474 (ebook) |
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