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Record:
Author
Beck-Burridge, Martin, 1941-
Title
Sports sponsorship and brand development : the Subaru and Prodrive story / Martin Beck-Burridge and Jeremy Walton.
Publication Info
Basingstoke : Macmillan Business, 2001.
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LOCATION
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STATUS
BJL Teaching Reserve
658.827 BEC
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Descript
178p.
ISBN
0333925408
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Author
Beck-Burridge, Martin, 1941-
Subject
Sports sponsorship -- Case studies.
Brand name products -- Case studies.
Descript
178p.
ISBN
0333925408
Author
Beck-Burridge, Martin, 1941-
Subject
Sports sponsorship -- Case studies.
Brand name products -- Case studies.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.827 BEC
UNTIL CLOSING
ASK at the Reading Room
Subject
Sports sponsorship -- Case studies.
Brand name products -- Case studies.
Descript
178p.
ISBN
0333925408
Persistent link to this item
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