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Author Cheverton, Peter.
Title How come you can't identify your key customers? : the essential guide to key account selection / Peter Cheverton.
Alternative Title If you're so brilliant- how come you can't identify your key customers?
Publication Info London : Kogan Page, 2002.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5438.8 K48 C5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5438.8 K48 C5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5438.8 K48 C5  8 WEEK LOAN  AVAILABLE

Descript 146 p.
Note First published under title: If you're so brilliant- how come you can't identify your key customers? 2002.
ISBN 0749437294
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Author Cheverton, Peter.
Subject Marketing -- Key accounts.
Alternative Title If you're so brilliant- how come you can't identify your key customers?
Descript 146 p.
Note First published under title: If you're so brilliant- how come you can't identify your key customers? 2002.
ISBN 0749437294
Author Cheverton, Peter.
Subject Marketing -- Key accounts.
Alternative Title If you're so brilliant- how come you can't identify your key customers?
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5438.8 K48 C5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5438.8 K48 C5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5438.8 K48 C5  8 WEEK LOAN  AVAILABLE

Subject Marketing -- Key accounts.
Descript 146 p.
Note First published under title: If you're so brilliant- how come you can't identify your key customers? 2002.
ISBN 0749437294

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