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Author Dahlén, Micael.
Title Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith.
Publication Info Chichester : Wiley, c2010.


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 BJL Reading Room 1st floor HDC  HF 5415.123 D1  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.123 D1  4 WEEK LOAN  AVAILABLE
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Descript 584p.
ISBN 9780470319925 (pbk.)
0470319925
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Author Dahlén, Micael.
Subject Communication in marketing.
Branding (Marketing)
Alt author Lange, Fredrik.
Smith, Terry, 1955-
Descript 584p.
ISBN 9780470319925 (pbk.)
0470319925
Author Dahlén, Micael.
Subject Communication in marketing.
Branding (Marketing)
Alt author Lange, Fredrik.
Smith, Terry, 1955-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415.123 D1  4 WEEK LOAN  AVAILABLE
 BJL Reading Room 1st floor HDC  HF 5415.123 D1  4 WEEK LOAN  AVAILABLE

Subject Communication in marketing.
Branding (Marketing)
Descript 584p.
Alt author Lange, Fredrik.
Smith, Terry, 1955-
ISBN 9780470319925 (pbk.)
0470319925
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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