LEADER 00000nam 22003018a 4500
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008 090706s2010 nju b 001 0 eng
020 9780470319925|q(pbk.)
020 0470319925
035 (DLC) 2009025220
035 (UkShU)2407942
040 DLC|cDLC|dUkShU
049 |jCU|k142407942|ll
050 4 HF 5415.123 D1
082 00 658.8/02|222
100 1 Dahlén, Micael.
245 10 Marketing communications :|ba brand narrative approach /
|cMicael Dahlén, Fredrik Lange, Terry Smith.
260 Chichester :|bWiley,|cc2010.
300 584p.
650 0 Communication in marketing.
650 0 Branding (Marketing)
700 1 Lange, Fredrik.
700 1 Smith, Terry,|d1955-
|