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Author Doole, Isobel, 1954- author.
Title International marketing strategy : analysis, development and implementation.
Publisher Australia : Cengage, [2019]
Copyright date ©2019
Edition Eighth edition / Isobel Doole, Robin Lowe and Alexandra Kenyon.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 1416 D6  4 WEEK LOAN  AVAILABLE
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Descript xxv, 470 pages : illustrations ; 28 cm
Content text
Media unmediated
Carrier volume
Edition Eighth edition / Isobel Doole, Robin Lowe and Alexandra Kenyon.
Note Earlier editions had Chris Phillips as first author.
Previous edition: 2016.
ISBN 9781473758742
1473758742
 Click on the terms below to find similar items in the catalogue
Author Doole, Isobel, 1954- author.
Subject Export marketing -- Management.
Export marketing -- Management -- Case studies.
Alt author Lowe, Robin, 1945- author.
Kenyon, Alexandra J., 1966- author.
Revision of: Phillips, Chris, 1941- International marketing strategy.
Descript xxv, 470 pages : illustrations ; 28 cm
Content text
Media unmediated
Carrier volume
Edition Eighth edition / Isobel Doole, Robin Lowe and Alexandra Kenyon.
Note Earlier editions had Chris Phillips as first author.
Previous edition: 2016.
ISBN 9781473758742
1473758742
Author Doole, Isobel, 1954- author.
Subject Export marketing -- Management.
Export marketing -- Management -- Case studies.
Alt author Lowe, Robin, 1945- author.
Kenyon, Alexandra J., 1966- author.
Revision of: Phillips, Chris, 1941- International marketing strategy.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 1416 D6  4 WEEK LOAN  AVAILABLE

Subject Export marketing -- Management.
Export marketing -- Management -- Case studies.
Descript xxv, 470 pages : illustrations ; 28 cm
Content text
Media unmediated
Carrier volume
Note Earlier editions had Chris Phillips as first author.
Previous edition: 2016.
Alt author Lowe, Robin, 1945- author.
Kenyon, Alexandra J., 1966- author.
Revision of: Phillips, Chris, 1941- International marketing strategy.
ISBN 9781473758742
1473758742
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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