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Author Percy, Larry.
Title Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.
Publication Info Oxford : Oxford University Press, 2001.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5438.5 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5438.5 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5438.5 P4  8 WEEK LOAN  AVAILABLE
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Descript 288p.
ISBN 0198782322
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Author Percy, Larry.
Subject Sales promotion.
Advertising -- Management.
Strategic planning.
Communication in marketing.
Alt author Rossiter, John R.
Elliott, Richard H.
Descript 288p.
ISBN 0198782322
Author Percy, Larry.
Subject Sales promotion.
Advertising -- Management.
Strategic planning.
Communication in marketing.
Alt author Rossiter, John R.
Elliott, Richard H.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5438.5 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5438.5 P4  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5438.5 P4  8 WEEK LOAN  AVAILABLE

Subject Sales promotion.
Advertising -- Management.
Strategic planning.
Communication in marketing.
Descript 288p.
Alt author Rossiter, John R.
Elliott, Richard H.
ISBN 0198782322
Persistent link to this item
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