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Author Foxall, G. R.
Title Understanding consumer choice / by Gordon R. Foxall.
Publication Info Basingstoke : Palgrave Macmillan, 2005.


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Descript xvi, 262 p. : ill.
Contents Acknowledgements List of Figures List of Tables Preface Marketing's Attitude Problem Consumer Behavior The Behavior of Consumer's Attitudes Prior Behavior The Situated Consumer Attitudes, Situations, and Behavior Patterns of Brand Choice Context and Cognition in Consumer Choice Intentional Behaviorism Notes Reference Index
Note 400 annual accesses. UkHlHU
ISBN 9780230510029 (e-book)
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Author Foxall, G. R.
Subject Consumer behavior.
Consumers' preferences.
Consumers -- Attitudes.
Marketing -- Psychological aspects.
Descript xvi, 262 p. : ill.
Contents Acknowledgements List of Figures List of Tables Preface Marketing's Attitude Problem Consumer Behavior The Behavior of Consumer's Attitudes Prior Behavior The Situated Consumer Attitudes, Situations, and Behavior Patterns of Brand Choice Context and Cognition in Consumer Choice Intentional Behaviorism Notes Reference Index
Note 400 annual accesses. UkHlHU
ISBN 9780230510029 (e-book)
Author Foxall, G. R.
Subject Consumer behavior.
Consumers' preferences.
Consumers -- Attitudes.
Marketing -- Psychological aspects.

Subject Consumer behavior.
Consumers' preferences.
Consumers -- Attitudes.
Marketing -- Psychological aspects.
Descript xvi, 262 p. : ill.
Contents Acknowledgements List of Figures List of Tables Preface Marketing's Attitude Problem Consumer Behavior The Behavior of Consumer's Attitudes Prior Behavior The Situated Consumer Attitudes, Situations, and Behavior Patterns of Brand Choice Context and Cognition in Consumer Choice Intentional Behaviorism Notes Reference Index
Note 400 annual accesses. UkHlHU
ISBN 9780230510029 (e-book)
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