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BJL CLASSMARK
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Record:
Title
Applying qualitative methods to marketing management research / edited by Renate Buber, Johannes Gadner and Lyn Richards.
Publication Info
Basingstoke : Palgrave Macmillan, 2004.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 A6
8 WEEK LOAN
AVAILABLE
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Descript
292p.
ISBN
1403916608
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Subject
Marketing -- Management -- Research -- Methodology.
Qualitative research.
Alt author
Buber, Renate, 1954-
Gadner, Johannes.
Richards, Lyn, 1944-
Descript
292p.
ISBN
1403916608
Subject
Marketing -- Management -- Research -- Methodology.
Qualitative research.
Alt author
Buber, Renate, 1954-
Gadner, Johannes.
Richards, Lyn, 1944-
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 A6
8 WEEK LOAN
AVAILABLE
Subject
Marketing -- Management -- Research -- Methodology.
Qualitative research.
Descript
292p.
Alt author
Buber, Renate, 1954-
Gadner, Johannes.
Richards, Lyn, 1944-
ISBN
1403916608
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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