Descript |
1 online resource (ix, 225) : illustrations |
Content |
text txt |
Media |
computer c |
Carrier |
online resource cr |
Descript |
data file |
Edition |
Third edition. |
Contents |
Front Cover -- Title Page -- Copyright Information -- Table of Contents -- Preface -- Introduction: Why Voter Mobilization Matters -- Evidence versus Received Wisdom -- Door-to-Door Canvassing -- Leaflets and Signage -- Direct Mail -- Commercial Phone Banks, Volunteer Phone Banks, and Robo Calls -- Electronic Mail, Social Media, and Text Messaging -- Using Events to Draw Voters to the Polls -- Using Mass Media to Mobilize Voters -- Voter Registration and Voter Turnout -- Strategies for Effective Messaging -- What Works, What Doesn't, and What's Next -- Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments -- Appendix B: Meta-Analysis of Direct Mail Experiments -- Appendix C: Meta-Analysis of Phone-Calling Experiments -- Notes -- Index -- Back Cover. |
ISBN |
9780815725688 (electronic bk.) |
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081572568X (electronic bk.) |
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9780815726852 (electronic bk.) |
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0815726856 (electronic bk.) |
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9780815725695 (epub) |
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