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Author Green, Donald P., 1961-
Title Get out the vote : how to increase voter turnout / Donald P. Green and Alan S. Gerber.
Publisher Washington, D.C. : Brookings Institution Press, [2015]
Edition Third edition.


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Descript 1 online resource (ix, 225) : illustrations
Content text txt
Media computer c
Carrier online resource cr
Descript data file
Edition Third edition.
Contents Front Cover -- Title Page -- Copyright Information -- Table of Contents -- Preface -- Introduction: Why Voter Mobilization Matters -- Evidence versus Received Wisdom -- Door-to-Door Canvassing -- Leaflets and Signage -- Direct Mail -- Commercial Phone Banks, Volunteer Phone Banks, and Robo Calls -- Electronic Mail, Social Media, and Text Messaging -- Using Events to Draw Voters to the Polls -- Using Mass Media to Mobilize Voters -- Voter Registration and Voter Turnout -- Strategies for Effective Messaging -- What Works, What Doesn't, and What's Next -- Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments -- Appendix B: Meta-Analysis of Direct Mail Experiments -- Appendix C: Meta-Analysis of Phone-Calling Experiments -- Notes -- Index -- Back Cover.
ISBN 9780815725688 (electronic bk.)
081572568X (electronic bk.)
9780815726852 (electronic bk.)
0815726856 (electronic bk.)
9780815725695 (epub)
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Author Green, Donald P., 1961-
Subject Political campaigns -- United States.
Campaign management -- United States.
Voter turnout -- United States.
Alt author Gerber, Alan S.,
Descript 1 online resource (ix, 225) : illustrations
Content text txt
Media computer c
Carrier online resource cr
Descript data file
Edition Third edition.
Contents Front Cover -- Title Page -- Copyright Information -- Table of Contents -- Preface -- Introduction: Why Voter Mobilization Matters -- Evidence versus Received Wisdom -- Door-to-Door Canvassing -- Leaflets and Signage -- Direct Mail -- Commercial Phone Banks, Volunteer Phone Banks, and Robo Calls -- Electronic Mail, Social Media, and Text Messaging -- Using Events to Draw Voters to the Polls -- Using Mass Media to Mobilize Voters -- Voter Registration and Voter Turnout -- Strategies for Effective Messaging -- What Works, What Doesn't, and What's Next -- Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments -- Appendix B: Meta-Analysis of Direct Mail Experiments -- Appendix C: Meta-Analysis of Phone-Calling Experiments -- Notes -- Index -- Back Cover.
ISBN 9780815725688 (electronic bk.)
081572568X (electronic bk.)
9780815726852 (electronic bk.)
0815726856 (electronic bk.)
9780815725695 (epub)
Author Green, Donald P., 1961-
Subject Political campaigns -- United States.
Campaign management -- United States.
Voter turnout -- United States.
Alt author Gerber, Alan S.,

Subject Political campaigns -- United States.
Campaign management -- United States.
Voter turnout -- United States.
Descript 1 online resource (ix, 225) : illustrations
Content text txt
Media computer c
Carrier online resource cr
Descript data file
Contents Front Cover -- Title Page -- Copyright Information -- Table of Contents -- Preface -- Introduction: Why Voter Mobilization Matters -- Evidence versus Received Wisdom -- Door-to-Door Canvassing -- Leaflets and Signage -- Direct Mail -- Commercial Phone Banks, Volunteer Phone Banks, and Robo Calls -- Electronic Mail, Social Media, and Text Messaging -- Using Events to Draw Voters to the Polls -- Using Mass Media to Mobilize Voters -- Voter Registration and Voter Turnout -- Strategies for Effective Messaging -- What Works, What Doesn't, and What's Next -- Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments -- Appendix B: Meta-Analysis of Direct Mail Experiments -- Appendix C: Meta-Analysis of Phone-Calling Experiments -- Notes -- Index -- Back Cover.
Alt author Gerber, Alan S.,
ISBN 9780815725688 (electronic bk.)
081572568X (electronic bk.)
9780815726852 (electronic bk.)
0815726856 (electronic bk.)
9780815725695 (epub)
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Click link and copy URL from browser navigation toolbar

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