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Title Services marketing self-portraits : introspections, reflections, and glimpses from the experts / Raymond P.Fisk, Stephen J. Grove, and Joby John, editors.
Publication Info Chicago, Ill. : American Marketing Association, c2000.


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Descript 211p.
ISBN 0877572895
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Subject Service industries -- Marketing.
Service industries -- Management.
Alt author Fisk, Raymond P.
Grove, Stephen J., 1950-
John, Joby, 1957-
Descript 211p.
ISBN 0877572895
Subject Service industries -- Marketing.
Service industries -- Management.
Alt author Fisk, Raymond P.
Grove, Stephen J., 1950-
John, Joby, 1957-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 9980.5 S4  8 WEEK LOAN  AVAILABLE

Subject Service industries -- Marketing.
Service industries -- Management.
Descript 211p.
Alt author Fisk, Raymond P.
Grove, Stephen J., 1950-
John, Joby, 1957-
ISBN 0877572895
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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