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100 1  Hatcher, Andrew. 
245 10 Cambridge marketing handbook :|bservices /|cAndrew 
       Hatcher. 
260    London :|bKogan Page,|c2013. 
300    1 online resource (125 pages) 
650  0 Customer services. 
650  0 Marketing. 
856 40 |uhttps://search.proquest.com/publication/2043152|zFull 
       text available from Business Premium Collection 
921    .