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Author Bruner, Gordon C., 1954-
Title Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising. Vol.4 / Gordon C. Bruner II, Paul J. Hensel, Karen E. James.
Publication Info Mason, Ohio : Thompson South-Western, c2005.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 B8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.3 B8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.3 B8  8 WEEK LOAN  AVAILABLE
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Descript 842p.
ISBN 9781587992056
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Author Bruner, Gordon C., 1954-
Subject Marketing research -- Statistical methods -- Handbooks, manuals, etc.
Scaling (Social sciences) -- Handbooks, manuals, etc.
Alt author Hensel, Paul J.
James, Karen E.
Descript 842p.
ISBN 9781587992056
Author Bruner, Gordon C., 1954-
Subject Marketing research -- Statistical methods -- Handbooks, manuals, etc.
Scaling (Social sciences) -- Handbooks, manuals, etc.
Alt author Hensel, Paul J.
James, Karen E.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5415.3 B8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.3 B8  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5415.3 B8  8 WEEK LOAN  AVAILABLE

Subject Marketing research -- Statistical methods -- Handbooks, manuals, etc.
Scaling (Social sciences) -- Handbooks, manuals, etc.
Descript 842p.
Alt author Hensel, Paul J.
James, Karen E.
ISBN 9781587992056
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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