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AUTHORS (1-28 of 28)
Institute Of Practitioners In Advertising
1
Mark
  Ad value : twenty ways advertising works for brands

Oxford : Butterworth-Heinemann, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 6161 B4 A1  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 6161 B4 A1  8 WEEK LOAN  AVAILABLE
2
Mark
  Advertising law handbooks.
Woolley, Diana.
London : Business Books, 1976.   		1976
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 2nd Floor  KD 265 W9  8 WEEK LOAN  AVAILABLE
3
Mark
  Advertising works [1] : papers from the IPA Advertising Effectiveness Awards, Institute of Practitio

London : Holt, Rinehart and Winston, 1981.   		1981
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
4
Mark
  Advertising works 2 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

London : Holt, Rinehart and Winston, 1983.   		1983
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
5
Mark
  Advertising works 3 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

London : Holt, Rinehart and Winston, 1985.   		1985
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
6
Mark
  Advertising works 4 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

London : Cassell, 1987.   		1987
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
7
Mark
  Advertising works 5 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

London : Cassell, 1990.   		1990
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
8
Mark
  Advertising works 6 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

Henley : NTC Publications, 1991.   		1991
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
9
Mark
  Advertising works 7 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

Henley : NTC Publications, 1993.   		1993
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
10
Mark
  Advertising works 8 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

Henley : NTC Publications, 1995.   		1995
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
11
Mark
  Advertising works 9 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitione

Henley : NTC Publications, 1997.   		1997
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
12
Mark
  Advertising works 10 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitione

Henley : NTC Publications, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
13
Mark
  Advertising works 11 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitione

Henley : World Advertising Research Center, 2000.   		2000
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
14
Mark
  Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Ef

Henley-on-Thames : World Advertising Research Center Ltd, 2003.   		2003
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  q HF 5816 A2  8 WEEK LOAN  AVAILABLE
15
Mark
  Advertising works 14 : proving the effectiveness of marketing communications

Henley-on-Thames : World Advertising Research Center, 2006.   		2006
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 A2  8 WEEK LOAN  AVAILABLE
16
Mark
  Advertising works 15 : proving the effectiveness of marketing communications ; cases from the IPA Ef

Henley-on-Thames : World Advertising Research Center, 2007.   		2007
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 A2  8 WEEK LOAN  AVAILABLE
17
Mark
  Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effec

Henley-on-Thames : World Advertising Research Center, 2008.   		2008
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 A2  8 WEEK LOAN  AVAILABLE
18
Mark
  Advertising works 17 : proving the payback on marketing investment : case studies from the IPA Effec

Henley-on-Thames : World Advertising Research Center, 2009.   		2009
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 A2  8 WEEK LOAN  AVAILABLE
19
Mark
  Advertising works 19 : proving the payback on marketing investment : case studies from the IPA Effec

London : World Advertising Research Centre, 2010.   		2010
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5816 A2  4 WEEK LOAN  AVAILABLE
20
Mark
  Advertising works 21 : proving the payback on marketing investment : case studies from the IPA Effec

London : Warc, [2013]   		2013
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5816 A2  4 WEEK LOAN  AVAILABLE
21
Mark
  Advertising works 23 : proving the payback on marketing investment : case studies from the IPA Effec

London : Warc, [2016]   		2016
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5816 A2  4 WEEK LOAN  AVAILABLE
22
Mark
  Excellence in advertising : the IPA guide to best practice

Oxford : Butterworth-Heinemann, 1999.   		1999
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5823 E9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 E9  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HF 5823 E9  8 WEEK LOAN  AVAILABLE
23
Mark
  The national readership survey.
Institute of Practitioners in Advertising.
London : Institute of Incorporated Practitioners in Advertising.   		 
PERIODICAL
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL basement journals  q PN 5124 R4 N27  1954  7 DAYS  ASK at the Reading Room
 BJL basement journals  q PN 5124 R4 N27  1956  7 DAYS  ASK at the Reading Room
 BJL basement journals  q PN 5124 R4 N27  1956  7 DAYS  ASK at the Reading Room
Click to view copies/volumes at all libraries
24
Mark
  National readership surveys bulletin.
Institute of Practitioners in Advertising.
London : I.P.A.   		 
PERIODICAL
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL basement journals  q PN 5124 R4 N273  1957, v.1  7 DAYS  ASK at the Reading Room
 BJL basement journals  q PN 5124 R4 N273  1957, v.2  7 DAYS  ASK at the Reading Room
 BJL basement journals  q PN 5124 R4 N273  1957, v.3  7 DAYS  ASK at the Reading Room
Click to view copies/volumes at all libraries
25
Mark
  The national readership surveys of the Institute of Practitioners in Advertising, years 1957 and 195
Abrams, Mark, 1906-
London : I.P.A., 1958.   		1958
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 6th Floor  q PN 5124 R4 A1  8 WEEK LOAN  AVAILABLE
26
Mark
  What advertising does.
Institute of Practitioners in Advertising.
London : I.P.A., 1966.   		1966
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Pamphlet Collection p  HF 5821 I5  8 WEEK LOAN  ASK at the Reading Room
27
Mark
  Why you need an advertising agency.
Institute of Practitioners in Advertising.
London : I.P.A., 1968.   		1968
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Pamphlet Collection p  KD 265 I5  8 WEEK LOAN  ASK at the Reading Room
28
Mark
  You and the IPA.
Institute of Practitioners in Advertising.
London : I.P.A, 1971.   		1971
BOOK
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Pamphlet Collection p  KD 265 I5  8 WEEK LOAN  ASK at the Reading Room
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