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Author Riezebos, H. J., 1960-
Title Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra.
Publication Info Harlow : Financial Times Prentice Hall, 2003.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE

Descript 331p.
ISBN 0273655051
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Author Riezebos, H. J., 1960-
Subject Brand name products.
Product management.
Alt author Kist, Bas.
Kootstra, Gert.
Descript 331p.
ISBN 0273655051
Author Riezebos, H. J., 1960-
Subject Brand name products.
Product management.
Alt author Kist, Bas.
Kootstra, Gert.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE
 BJL 5th Floor  HD 69 B7 R5  8 WEEK LOAN  AVAILABLE

Subject Brand name products.
Product management.
Descript 331p.
Alt author Kist, Bas.
Kootstra, Gert.
ISBN 0273655051

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