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Author Lee, Monle.
Title Principles of advertising : a global perspective / Monle Lee, Carla Johnson.
Publication Info New York : Haworth Press, c2005.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 LEE  UNTIL CLOSING  ASK at the Reading Room

Descript 427p.
Edition 2nd ed.
ISBN 0789022990
9780789022998
0789023008 (soft : alk. paper)
9780789023001 (soft : alk. paper)
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Author Lee, Monle.
Subject Advertising.
Alt author Johnson, Carla, 1944-
Descript 427p.
Edition 2nd ed.
ISBN 0789022990
9780789022998
0789023008 (soft : alk. paper)
9780789023001 (soft : alk. paper)
Author Lee, Monle.
Subject Advertising.
Alt author Johnson, Carla, 1944-
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  659.1 LEE  UNTIL CLOSING  ASK at the Reading Room

Subject Advertising.
Descript 427p.
Alt author Johnson, Carla, 1944-
ISBN 0789022990
9780789022998
0789023008 (soft : alk. paper)
9780789023001 (soft : alk. paper)

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