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BJL CLASSMARK
KDL CLASSMARK
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Record:
Title
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Publication Info
Mahwah, N.J. ; London : Lawrence Erlbaum, 2004.
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LOCATION
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STATUS
BJL 5th Floor
HF 5822 D6
8 WEEK LOAN
AVAILABLE
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Descript
447p.
ISBN
0805847944
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Series
Advertising and consumer psychology
Subject
Advertising -- Psychological aspects.
Communication in marketing.
Consumers -- Attitudes.
Alt author
Williams, Jerome D., 1947-
Lee, Wei-Na, 1957-
Haugtvedt, Curtis P., 1958-
Descript
447p.
ISBN
0805847944
Series
Advertising and consumer psychology
Subject
Advertising -- Psychological aspects.
Communication in marketing.
Consumers -- Attitudes.
Alt author
Williams, Jerome D., 1947-
Lee, Wei-Na, 1957-
Haugtvedt, Curtis P., 1958-
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5822 D6
8 WEEK LOAN
AVAILABLE
Subject
Advertising -- Psychological aspects.
Communication in marketing.
Consumers -- Attitudes.
Descript
447p.
Alt author
Williams, Jerome D., 1947-
Lee, Wei-Na, 1957-
Haugtvedt, Curtis P., 1958-
ISBN
0805847944
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