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Author
Mentzer, John T.
Title
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.
Publication Info
Thousand Oaks, Calif. : Sage Publications, c2005.
Edition
2nd ed.
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BJL Teaching Reserve
658.818 MEN
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Descript
347p.
Edition
2nd ed.
ISBN
1412905710
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Author
Mentzer, John T.
Subject
Sales forecasting -- Management.
Marketing research -- Management.
Alt author
Moon, Mark A., 1955-
Descript
347p.
Edition
2nd ed.
ISBN
1412905710
Author
Mentzer, John T.
Subject
Sales forecasting -- Management.
Marketing research -- Management.
Alt author
Moon, Mark A., 1955-
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL Teaching Reserve
658.818 MEN
UNTIL CLOSING
ASK at the Reading Room
Subject
Sales forecasting -- Management.
Marketing research -- Management.
Descript
347p.
Alt author
Moon, Mark A., 1955-
ISBN
1412905710
Persistent link to this item
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