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050 4 HD 9665.5 M9
082 00 615.1068/8|222
100 1 Moss, Giles David.
245 10 Pharmaceuticals - where's the brand logic? :|bbranding
lessons and strategy /|cGiles David Moss.
260 New York :|bPharmaceutical Products Press,|c2007.
300 223p.
650 0 Drugs|xMarketing.
650 0 Branding (Marketing)
650 0 Pharmaceutical industry.
