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Title Advertising works 18 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2009 limited to campaigns with a budget up to £2.5m / edited and introduced by Andy Nairn.
Publication Info London : World Advertising Research Center, 2010.


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Descript 381p.
ISBN 9781841162188 (hbk.)
1841162183 (hbk.)
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Subject Advertising campaigns -- Awards -- Great Britain.
Advertising campaigns -- Great Britain -- Case studies.
Alt author Nairn, Andy.
World Advertising Research Centre.
Descript 381p.
ISBN 9781841162188 (hbk.)
1841162183 (hbk.)
Subject Advertising campaigns -- Awards -- Great Britain.
Advertising campaigns -- Great Britain -- Case studies.
Alt author Nairn, Andy.
World Advertising Research Centre.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL 5th Floor  HF 5816 A2  8 WEEK LOAN  AVAILABLE

Subject Advertising campaigns -- Awards -- Great Britain.
Advertising campaigns -- Great Britain -- Case studies.
Descript 381p.
Alt author Nairn, Andy.
World Advertising Research Centre.
ISBN 9781841162188 (hbk.)
1841162183 (hbk.)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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