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Record:
Title
Advertising works 18 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2009 limited to campaigns with a budget up to £2.5m / edited and introduced by Andy Nairn.
Publication Info
London : World Advertising Research Center, 2010.
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LOCATION
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LOAN TYPE
STATUS
BJL 5th Floor
HF 5816 A2
8 WEEK LOAN
AVAILABLE
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Descript
381p.
ISBN
9781841162188 (hbk.)
1841162183 (hbk.)
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Subject
Advertising campaigns -- Awards -- Great Britain.
Advertising campaigns -- Great Britain -- Case studies.
Alt author
Nairn, Andy.
World Advertising Research Centre.
Descript
381p.
ISBN
9781841162188 (hbk.)
1841162183 (hbk.)
Subject
Advertising campaigns -- Awards -- Great Britain.
Advertising campaigns -- Great Britain -- Case studies.
Alt author
Nairn, Andy.
World Advertising Research Centre.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5816 A2
8 WEEK LOAN
AVAILABLE
Subject
Advertising campaigns -- Awards -- Great Britain.
Advertising campaigns -- Great Britain -- Case studies.
Descript
381p.
Alt author
Nairn, Andy.
World Advertising Research Centre.
ISBN
9781841162188 (hbk.)
1841162183 (hbk.)
Persistent link to this item
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