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BJL CLASSMARK
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Record:
Author
Beverland, Michael B.
Title
Industrial global brand leadership : a capabilities view / Michael Beverland, Julia Napoli, Adam Lindgreen.
Publication Info
Hull : University of Hull, 2007.
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Descript
32 pages.
ISBN
1902034478
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Author
Beverland, Michael B.
Series
Research memorandum (University of Hull. Business School) ; 65
Alt author
Napoli, Julia.
Lindgreen, Adam.
Descript
32 pages.
ISBN
1902034478
Author
Beverland, Michael B.
Series
Research memorandum (University of Hull. Business School) ; 65
Alt author
Napoli, Julia.
Lindgreen, Adam.
Descript
32 pages.
Alt author
Napoli, Julia.
Lindgreen, Adam.
ISBN
1902034478
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