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Author Kotler, Philip.
Title Principles of marketing.
Publisher Harlow, England : Pearson, [2018]
©2018
Edition 17e. / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.
Global edition.


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Descript 734 pages : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Edition 17e. / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.
Global edition.
Note Previous edition: 2016.
6 concurrent users. UkHlHU
ISBN 9781292220239 (e-book)
 Click on the terms below to find similar items in the catalogue
Author Kotler, Philip.
Subject Marketing.
Alt author Armstrong, Gary (Gary M.)
Opresnik, Marc O. (Marc Oliver), 1969-
Descript 734 pages : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Edition 17e. / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.
Global edition.
Note Previous edition: 2016.
6 concurrent users. UkHlHU
ISBN 9781292220239 (e-book)
Author Kotler, Philip.
Subject Marketing.
Alt author Armstrong, Gary (Gary M.)
Opresnik, Marc O. (Marc Oliver), 1969-

Subject Marketing.
Descript 734 pages : illustrations (colour)
Content text
still image
Media computer
Carrier online resource
Note Previous edition: 2016.
6 concurrent users. UkHlHU
Alt author Armstrong, Gary (Gary M.)
Opresnik, Marc O. (Marc Oliver), 1969-
ISBN 9781292220239 (e-book)
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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