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Author Oswald, Laura.
Title Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald.
Publication Info Oxford : Oxford University Press, 2012.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.802 OSW  UNTIL CLOSING  ASK at the Reading Room
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Descript xii, 218 p. : ill. ; 24 cm.
ISBN 019956650x
9780199566501
019956650x
0199566496
9780199566495
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Author Oswald, Laura.
Subject Communication in marketing.
Semiotics.
Branding (Marketing)
Descript xii, 218 p. : ill. ; 24 cm.
ISBN 019956650x
9780199566501
019956650x
0199566496
9780199566495
Author Oswald, Laura.
Subject Communication in marketing.
Semiotics.
Branding (Marketing)
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.802 OSW  UNTIL CLOSING  ASK at the Reading Room

Subject Communication in marketing.
Semiotics.
Branding (Marketing)
Descript xii, 218 p. : ill. ; 24 cm.
ISBN 019956650x
9780199566501
019956650x
0199566496
9780199566495
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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