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Title Marketing : concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.
Publication Info Andover : Cengage Learning, c2012.
Edition 6th ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 M3  4 WEEK LOAN  AVAILABLE
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Descript xviii, 815 p. : col. ill. ; 26 cm.
Edition 6th ed.
Note Previous ed.: Boston ; Abingdon : Houghton Mifflin, 2006.
ISBN 9781408064320
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Subject Marketing.
Alt author Dibb, Sally, 1963-
Simkin, Lyndon, 1961-
Pride, William M.
Ferrell, O. C.
Descript xviii, 815 p. : col. ill. ; 26 cm.
Edition 6th ed.
Note Previous ed.: Boston ; Abingdon : Houghton Mifflin, 2006.
ISBN 9781408064320
Subject Marketing.
Alt author Dibb, Sally, 1963-
Simkin, Lyndon, 1961-
Pride, William M.
Ferrell, O. C.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Reading Room 1st floor HDC  HF 5415 M3  4 WEEK LOAN  AVAILABLE

Subject Marketing.
Descript xviii, 815 p. : col. ill. ; 26 cm.
Note Previous ed.: Boston ; Abingdon : Houghton Mifflin, 2006.
Alt author Dibb, Sally, 1963-
Simkin, Lyndon, 1961-
Pride, William M.
Ferrell, O. C.
ISBN 9781408064320
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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