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BJL CLASSMARK
KDL CLASSMARK
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Record:
Author
Roscam-Abbing, Erik.
Title
Brand-driven innovation : strategies for development and design / by Erik Roscam-Abbing.
Publication Info
Lausanne ; Worthing : AVA Academia, 2010.
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Descript
208p.
ISBN
9782940411283 (pbk.)
294041128X (pbk.)
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Author
Roscam-Abbing, Erik.
Subject
Brand name products -- Design.
Branding (Marketing)
Organizational change.
Descript
208p.
ISBN
9782940411283 (pbk.)
294041128X (pbk.)
Author
Roscam-Abbing, Erik.
Subject
Brand name products -- Design.
Branding (Marketing)
Organizational change.
Subject
Brand name products -- Design.
Branding (Marketing)
Organizational change.
Descript
208p.
ISBN
9782940411283 (pbk.)
294041128X (pbk.)
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