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Author O'Guinn, Thomas C.
Title Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Publication Info Mason, Ohio : Thomson/South-Western, c2003.
Edition 3rd ed.


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Descript 773p.
Edition 3rd ed.
ISBN 0324113803
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Author O'Guinn, Thomas C.
Subject Advertising.
Advertising media planning.
Alt author Allen, Chris T.
Semenik, Richard J.
Descript 773p.
Edition 3rd ed.
ISBN 0324113803
Author O'Guinn, Thomas C.
Subject Advertising.
Advertising media planning.
Alt author Allen, Chris T.
Semenik, Richard J.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  HF 5821 O3  UNTIL CLOSING  ASK at the Reading Room

Subject Advertising.
Advertising media planning.
Descript 773p.
Alt author Allen, Chris T.
Semenik, Richard J.
ISBN 0324113803
Persistent link to this item
Click link and copy URL from browser navigation toolbar

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