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Author Mohr, Jakki J.
Title Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.
Publication Info Upper Saddle River : Pearson Education International, c2005.
Edition 2nd ed.


LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 MOH  UNTIL CLOSING  ASK at the Reading Room

Descript 450p.
Edition 2nd ed.
ISBN 0131230239
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Author Mohr, Jakki J.
Subject High technology industries -- Marketing.
Alt author Sengupta, Sanjit.
Slater, Stanley F.
Descript 450p.
Edition 2nd ed.
ISBN 0131230239
Author Mohr, Jakki J.
Subject High technology industries -- Marketing.
Alt author Sengupta, Sanjit.
Slater, Stanley F.
LOCATION SHELVED AT LOAN TYPE STATUS
 BJL Teaching Reserve  658.8 MOH  UNTIL CLOSING  ASK at the Reading Room

Subject High technology industries -- Marketing.
Descript 450p.
Alt author Sengupta, Sanjit.
Slater, Stanley F.
ISBN 0131230239

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