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BJL CLASSMARK
KDL CLASSMARK
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Record:
Title
The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
Publication Info
New York : Routledge, c2012.
Edition
2nd ed.
Location/Availability
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LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5827.9 P9
8 WEEK LOAN
AVAILABLE
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Descript
xvi, 346 p. : ill. ; 23cm.
Edition
2nd ed.
ISBN
9781848729445
0805846417
9780805846416
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Subject
Subliminal advertising.
Advertising -- Psychological aspects.
Mass media -- Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Alt author
Shrum, L. J.
Descript
xvi, 346 p. : ill. ; 23cm.
Edition
2nd ed.
ISBN
9781848729445
0805846417
9780805846416
Subject
Subliminal advertising.
Advertising -- Psychological aspects.
Mass media -- Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Alt author
Shrum, L. J.
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5827.9 P9
8 WEEK LOAN
AVAILABLE
Subject
Subliminal advertising.
Advertising -- Psychological aspects.
Mass media -- Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Descript
xvi, 346 p. : ill. ; 23cm.
Alt author
Shrum, L. J.
ISBN
9781848729445
0805846417
9780805846416
Persistent link to this item
Click link and copy URL from browser navigation toolbar
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