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BJL CLASSMARK
KDL CLASSMARK
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BJL, Hull
KDL, Scarborough
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AUTHORS (1-4 of 4)
Stern Phil 1954
1
Mark
Comparing brand and generic equity.
Stern, Phil, 1954-
Coventry : University of Warwick, Warwick Business School Research Bureau, 1993.
1993
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5001 W29(129)
8 WEEK LOAN
AVAILABLE
2
Mark
Long run loyalty : an exploratory study.
Stern, Phil, 1954-
Coventry : University of Warwick, Warwick Business School Research Bureau, 1996.
1996
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
q HF 5001 W29(241)
8 WEEK LOAN
AVAILABLE
3
Mark
Marketing management and strategy
Doyle, Peter, 1943-2003.
England : Financial Times Prentice Hall, 2006.
2006
BOOK
LOCATION
SHELVED AT
LOAN TYPE
STATUS
BJL 5th Floor
HF 5415.13 D7
8 WEEK LOAN
AVAILABLE
4
Mark
Marketing management and strategy
Doyle, Peter, 1943-2003.
Harlow : Financial Times Prentice Hall, 2006.
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2006
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