Descript |
496 p. |
Edition |
7th ed. / Peter M. Ginter. |
Note |
Previous ed.: published as by Linda E. Swayne, W. Jack Duncan and Peter M. Ginter. 2008. |
Contents |
Preface vii Chapter 1 The Nature of Strategic Management 1 Chapter 2 Understanding and Analyzing the General Environment and the Health Care Environment 33 Chapter 3 Service Area Competitor Analysis 75 Chapter 4 Internal Environmental Analysis and Competitive Advantage 127 Chapter 5 Directional Strategies 165 Chapter 6 Developing Strategic Alternatives 205 Chapter 7 Evaluation of Alternatives and Strategic Choice 255 Chapter 8 Value-Adding Service Delivery Strategies 307 Chapter 9 Value-Adding Support Strategies 345 Chapter 10 Communicating the Strategy and Developing Action Plans 383 Appendix A Analyzing Strategic Health Care Cases 411 Appendix B Health Care Organization Accounting, Finance, and Performance Analysis 423 Appendix C Health Care Acronyms 443 Index 451 |
Note |
400 annual accesses. UkHlHU |
ISBN |
9781118466742 (e-book) |
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